Diaper Need is Real in the US (Plus Giveaway)


After I had Miss B, I truly felt our family was complete.  She was a huge surprise and our family rounded out a handful.  Little did I know that our family wasn’t quite complete.  Our beautiful bonus baby made his way into the world almost two years ago.  He truly completes our family and will forever be our caboose.

He is silly.  Loves to imitate his older siblings.  He loves to dance and already knows many songs.  He is starting his terrible twos and can throw down with the best of them when he is melting down.  He knows how to navigate the remote, my smartphone and all our tablets, so he is a quick study.  He loves to be tickled and often asks, “Where is my phone?”  He is a huge Mickey Mouse fan.  Daily he asks to go swinging and to see Mickey, Minnie, Donald and Daisy.  When the answer is no, he defaults to Goofy.

While they all seem to be growing up much too quickly, there is one thing I can not wait to say with regards to babies, and that is we no longer need diapers!  It will likely be some time, but I do look forward to the day.  I’ve had a child in diapers for the last nine years.  One thing I am very thankful for, is that despite having a child or two in diapers, we have always had access to the diapers we need.  That isn’t the case for many families.

According to Huggies and the National Diaper Bank Network, 1 in 3 U.S. families struggle with diaper need.  That is a staggering thought!  Having access to clean diapers is one way we can keep our baby and toddler clean, dry and healthy.  When I change my son’s diaper, I will strive to not complain about diaper changes and be forever be thankful that I have access to clean diapers to keep him safe and healthy.

What can we do to help?

I was very excited to learn that others are stepping up to help those in need in their communities.  For every pack of Huggies purchased at Kroger through December 5th, Huggies and Kroger will donate a day’s worth of diapers to the National Diaper Bank Network.

If you are already using diapers, simply pop over to your local Kroger store between now and December 2nd, purchase Huggies Snug & Dry diapers and the donation will be made!  It’s that simple.  Of course, you are welcome to purchase a package or two extra and donate to your local diaper bank to help also.  It will have a great impact on a little one in need.

Through a recent study, some of the statistics below were reached.

  • Of families in diaper need, three-in-four also identify as experiencing economic hardship. In this study, economic hardship was defined as the inability to pay reasonable and necessary living expenses including rent or mortgage, utilities, food, transportation, healthcare, and basic needs products such as soap, shampoo, diapers, and feminine hygiene.
  • Of families in diaper need, three-in-five parents (57%) miss work or school due to a lack of sufficient diapers required by childcare, day care or early education programs to care for a baby or toddler. As a result, parents experiencing diaper need missed an average of four days of work or school in the past month.
  • Seventy-three percent of all families feel they’re not being good parents when their children are left too long in dirty diapers, while one-in-three households in need experience feeling stressed or overwhelmed by diapering always or often.

Sadly, even though there is some assistance through diaper banks, sixty-five percent of families are unaware that diaper banks offer diaper assistance. This month, Kroger stores and Huggies are making donations through the Huggies No Baby Unhugged program.  It is truly a touching program because all babies need hugs, comfort and the human touch.  Doctors are emphasizing the vital need babies have of the human touch.  Our direct contact plays a vital role in how babies and children grow and develop.

As a new mom, my first baby was born and placed into the NICU.  He was a preemie, they actually all were, but he was the earliest.  I was ever so thankful that after the first night, I was able to hold him and touch him.  During our time in the NICU, I came to admire the nurses that daily rocked, cuddled, sang to and cared for the babies who couldn’t have their parents present daily.  That is part of what the Huggies No Baby Unhugged program is all about.

While there is nothing that can substitute a human touch, Huggies has always wanted your baby to feel as comforted in their soft diapers as they do in your arms.  This month, by purchasing Huggies diapers at Kroger you can help support families struggling with diaper need!  I’d love for you to learn more about the No Baby Unhugged program and see the direct impact we can have.

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266 thoughts on “Diaper Need is Real in the US (Plus Giveaway)”

  1. One in three families have a diaper need. They could use cloth diapers like I did to save money. Bought 2 dozen diapers and washed them over and over again-4 children. Didn’t expect anyone to buy diapers for me. I thought my children are my responsibility-not societies.

  2. Such an awesome brand that I have used for all of my little ones. 1 in 3 families struggle with clean diapers. So sad. I love that Huggies is working to change this!

  3. 1 in 3,wow.I had no idea.I know I struggled when my kids were babies but I didn’t know it was such a huge issue.It makes me so sad,as if there isn’t enough to worry about when you have kids.

  4. Wow!!! One in three families have diaper needs. This is very sad, but I remember having 2 very young ones in diapers at the same time…My son was over 3 years old before we could get him potty trained. We tried everything.


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